Motion Graphics

Expressive Words

Animating expressive letterforms with motion graphics to tell visual stories, where the shapes and structures themselves convey meaning.

Year :

2025

Industry :

Design

Tool :

Adobe After Effects, Procreate

Project Duration :

2 weeks

IDEATION

I explored how animation and form can transform typography into storytelling:

  • Energy & Rhythm → Used a volcano eruption and sleeping metaphor to capture intensity and momentum through motion.

  • Playful Symbolism → Blended illustration and type in Flower, where the watering can “W” and blooming “O” create a visual pun.

These directions helped me see motion graphics as more than movement as they reveal the character and voice of type.


ILLUSTRATION

Before animating, I created the base visuals in Procreate. I experimented with expressive letterforms, testing how subtle changes in line, weight, and structure could suggest tone and personality. For the 'Flower' piece, I illustrated both the type and symbolic elements (the watering can and bloom), merging drawing with typography to set up the narrative for animation.

Animation

I then designed and animated motion graphics in Adobe After Effects, applying the 12 principles of animation to ensure natural and engaging movement.

* The animation may take a moment to load due to its resolution.



Motion Graphics

Expressive Words

Animating expressive letterforms with motion graphics to tell visual stories, where the shapes and structures themselves convey meaning.

Year :

2025

Industry :

Design

Tool :

Adobe After Effects, Procreate

Project Duration :

2 weeks

IDEATION

I explored how animation and form can transform typography into storytelling:

  • Energy & Rhythm → Used a volcano eruption and sleeping metaphor to capture intensity and momentum through motion.

  • Playful Symbolism → Blended illustration and type in Flower, where the watering can “W” and blooming “O” create a visual pun.

These directions helped me see motion graphics as more than movement as they reveal the character and voice of type.


ILLUSTRATION

Before animating, I created the base visuals in Procreate. I experimented with expressive letterforms, testing how subtle changes in line, weight, and structure could suggest tone and personality. For the 'Flower' piece, I illustrated both the type and symbolic elements (the watering can and bloom), merging drawing with typography to set up the narrative for animation.

Animation

I then designed and animated motion graphics in Adobe After Effects, applying the 12 principles of animation to ensure natural and engaging movement.

* The animation may take a moment to load due to its resolution.



Motion Graphics

Expressive Words

Animating expressive letterforms with motion graphics to tell visual stories, where the shapes and structures themselves convey meaning.

Year :

2025

Industry :

Design

Tool :

Adobe After Effects, Procreate

Project Duration :

2 weeks

IDEATION

I explored how animation and form can transform typography into storytelling:

  • Energy & Rhythm → Used a volcano eruption and sleeping metaphor to capture intensity and momentum through motion.

  • Playful Symbolism → Blended illustration and type in Flower, where the watering can “W” and blooming “O” create a visual pun.

These directions helped me see motion graphics as more than movement as they reveal the character and voice of type.


ILLUSTRATION

Before animating, I created the base visuals in Procreate. I experimented with expressive letterforms, testing how subtle changes in line, weight, and structure could suggest tone and personality. For the 'Flower' piece, I illustrated both the type and symbolic elements (the watering can and bloom), merging drawing with typography to set up the narrative for animation.

Animation

I then designed and animated motion graphics in Adobe After Effects, applying the 12 principles of animation to ensure natural and engaging movement.

* The animation may take a moment to load due to its resolution.



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