UX Research / Web Design

Internship Project: UX Research & Wireframing

A real world internship project focused on user research and low fidelity prototyping for an early stage AI-powered college planning platform. While the project paused during the startup’s investment phase, the research and design work established a clear foundation for future development.

Year :

2025

Industry :

AI

Tool :

Figma, FigJam

Project Duration :

3 months+

Overview

As a UI/UX Design Intern at an early stage startup, I worked on building a platform to support high school students through the college application process. I conducted competitive analysis, led user research and testing, and designed low-fidelity wireframes for features including AI driven college matching and application tracking.

My Role

  • UX Researcher & UI/UX Designer

  • Collaborated with: Founder and Design team

  • Focus areas: user research, user interview, ideation, and wireframing

Problem Statement

High school students manage college applications across fragmented tools such as spreadsheets, search platforms, and school portals. This creates stress, missed deadlines, and difficulty comparing options.

In testing an existing market tool, students found AI matching features unclear and difficult to trust. Important decision making details such as GPA requirements, test policies, and early decision rules were hard to find, leaving students unsure how recommendations were generated.

Students needed a single workspace that organized tasks and deadlines while offering transparent and adjustable AI recommendations.

Competitive Analysis

Before beginning user research, we first studied the existing market to examine how current college application platforms support students, and where they fall short.

User Research

Methods

Key Insights

  • Moderated usability testing on an existing competitor platform

  • Competitive analysis of college planning tools

  • Survey distributed to high school students

  • Students prioritized clear requirements and realistic benchmarks over visual polish

  • AI recommendations felt untrustworthy without explanations or control

  • Organization and progress tracking reduced anxiety more than additional features

  • Students wanted AI to support decision making, not replace it

User Survey sent to high school students via Google Form

  • Students want organization, reassurance, and personalization in the application process.

  • Trust is the biggest barrier with AI features, unless students can see why recommendations are made and override them.

  • The tool should act as both a coach (automating tasks) and a companion (keeping them in control).

User Persona & Journey Mapping

Based on the findings, we created a user persona and a journey map on FigJam, to storyboard a complete user experience.

FROM PAIN POINTS TO DESIGN DIRECTION

Based on research, I mapped major user pain points to solution concepts and UX strategies.

Pain point

Solution

UX Enhancement

Fragmented Portals

  • All-in-one dashboard

  • Seamless third-party integrations

  • Personalized home screen

  • Sticky navigation

  • Smart filters

  • Drag-and-drop organization

Lack of transparency on why that certain school is recommended (students couldn't trust the AI)

  • AI-Powered matching by combining data from profile + quiz responses

  • Show why that school matched

  • Retry loop for the quiz

  • Options to toggle between “By Profile” and “By Quiz” matches to see different perspectives

  • Numerical match percentage to build clarity

  • Sticky filters panel, always accessible on the left

  • Overwhelming deadlines

  • Fragmented task management

  • No visibility into application status

  • Milestone tracking per school

  • Manual + automated updates on progress

  • Calendar sync, color-coded tasks

  • Visual progress bars

  • Export/print option

  • Submission badge

Financial Aid Confusion

  • AI-Powered scholarship match

  • Cost estimator: college cost breakdown tool showing estimated tuition after financial aid & scholarships

  • Step-by-step guides

  • Auto-save alerts for new scholarships


Interview Anxiety

  • AI-powered mock interviews

  • Consultant guide

  • Feedback on tone & clarity

  • Interactive Q&A bank

Digital wireframes

Below are a selection that represent part of the work I designed on Figma, each addressing major challenges.

To address the frustration of generic, opaque recommendations, students can now compare schools side by side, adjust filters, and understand why each school was suggested by the short label.

This tracker centralizes deadlines and tasks, using color-coded statuses to make progress clear at a glance.

Conclusion

Next Steps

Reflection

This project concluded at the low-fidelity stage because Pathrise, as an early startup, shifted focus to securing investment and building its founding team. Design efforts paused to prioritize business alignment before moving toward a full MVP.

Next steps would include usability testing with students, refinement into high fidelity designs, and integration with tools such as the Common App and calendar platforms.

This project strengthened my understanding of designing for high stakes, emotionally loaded workflows. I learned that clarity and transparency matter more than visual complexity, and that trust in AI systems depends on giving users both explanation and control.

UX Research / Web Design

Internship Project: UX Research & Wireframing

A real world internship project focused on user research and low fidelity prototyping for an early stage AI-powered college planning platform. While the project paused during the startup’s investment phase, the research and design work established a clear foundation for future development.

Year :

2025

Industry :

AI

Tool :

Figma, FigJam

Project Duration :

3 months+

Overview

As a UI/UX Design Intern at an early stage startup, I worked on building a platform to support high school students through the college application process. I conducted competitive analysis, led user research and testing, and designed low-fidelity wireframes for features including AI driven college matching and application tracking.

My Role

  • UX Researcher & UI/UX Designer

  • Collaborated with: Founder and Design team

  • Focus areas: user research, user interview, ideation, and wireframing

Problem Statement

High school students manage college applications across fragmented tools such as spreadsheets, search platforms, and school portals. This creates stress, missed deadlines, and difficulty comparing options.

In testing an existing market tool, students found AI matching features unclear and difficult to trust. Important decision making details such as GPA requirements, test policies, and early decision rules were hard to find, leaving students unsure how recommendations were generated.

Students needed a single workspace that organized tasks and deadlines while offering transparent and adjustable AI recommendations.

Competitive Analysis

Before beginning user research, we first studied the existing market to examine how current college application platforms support students, and where they fall short.

User Research

Methods

Key Insights

  • Moderated usability testing on an existing competitor platform

  • Competitive analysis of college planning tools

  • Survey distributed to high school students

  • Students prioritized clear requirements and realistic benchmarks over visual polish

  • AI recommendations felt untrustworthy without explanations or control

  • Organization and progress tracking reduced anxiety more than additional features

  • Students wanted AI to support decision making, not replace it

User Survey sent to high school students via Google Form

  • Students want organization, reassurance, and personalization in the application process.

  • Trust is the biggest barrier with AI features, unless students can see why recommendations are made and override them.

  • The tool should act as both a coach (automating tasks) and a companion (keeping them in control).

User Persona & Journey Mapping

Based on the findings, we created a user persona and a journey map on FigJam, to storyboard a complete user experience.

FROM PAIN POINTS TO DESIGN DIRECTION

Based on research, I mapped major user pain points to solution concepts and UX strategies.

Pain point

Solution

UX Enhancement

Fragmented Portals

  • All-in-one dashboard

  • Seamless third-party integrations

  • Personalized home screen

  • Sticky navigation

  • Smart filters

  • Drag-and-drop organization

Lack of transparency on why that certain school is recommended (students couldn't trust the AI)

  • AI-Powered matching by combining data from profile + quiz responses

  • Show why that school matched

  • Retry loop for the quiz

  • Options to toggle between “By Profile” and “By Quiz” matches to see different perspectives

  • Numerical match percentage to build clarity

  • Sticky filters panel, always accessible on the left

  • Overwhelming deadlines

  • Fragmented task management

  • No visibility into application status

  • Milestone tracking per school

  • Manual + automated updates on progress

  • Calendar sync, color-coded tasks

  • Visual progress bars

  • Export/print option

  • Submission badge

Financial Aid Confusion

  • AI-Powered scholarship match

  • Cost estimator: college cost breakdown tool showing estimated tuition after financial aid & scholarships

  • Step-by-step guides

  • Auto-save alerts for new scholarships


Interview Anxiety

  • AI-powered mock interviews

  • Consultant guide

  • Feedback on tone & clarity

  • Interactive Q&A bank

Digital wireframes

Below are a selection that represent part of the work I designed on Figma, each addressing major challenges.

To address the frustration of generic, opaque recommendations, students can now compare schools side by side, adjust filters, and understand why each school was suggested by the short label.

This tracker centralizes deadlines and tasks, using color-coded statuses to make progress clear at a glance.

Conclusion

Next Steps

Reflection

This project concluded at the low-fidelity stage because Pathrise, as an early startup, shifted focus to securing investment and building its founding team. Design efforts paused to prioritize business alignment before moving toward a full MVP.

Next steps would include usability testing with students, refinement into high fidelity designs, and integration with tools such as the Common App and calendar platforms.

This project strengthened my understanding of designing for high stakes, emotionally loaded workflows. I learned that clarity and transparency matter more than visual complexity, and that trust in AI systems depends on giving users both explanation and control.

UX Research / Web Design

Internship Project: UX Research & Wireframing

A real world internship project focused on user research and low fidelity prototyping for an early stage AI-powered college planning platform. While the project paused during the startup’s investment phase, the research and design work established a clear foundation for future development.

Year :

2025

Industry :

AI

Tool :

Figma, FigJam

Project Duration :

3 months+

Overview

As a UI/UX Design Intern at an early stage startup, I worked on building a platform to support high school students through the college application process. I conducted competitive analysis, led user research and testing, and designed low-fidelity wireframes for features including AI driven college matching and application tracking.

My Role

  • UX Researcher & UI/UX Designer

  • Collaborated with: Founder and Design team

  • Focus areas: user research, user interview, ideation, and wireframing

Problem Statement

High school students manage college applications across fragmented tools such as spreadsheets, search platforms, and school portals. This creates stress, missed deadlines, and difficulty comparing options.

In testing an existing market tool, students found AI matching features unclear and difficult to trust. Important decision making details such as GPA requirements, test policies, and early decision rules were hard to find, leaving students unsure how recommendations were generated.

Students needed a single workspace that organized tasks and deadlines while offering transparent and adjustable AI recommendations.

Competitive Analysis

Before beginning user research, we first studied the existing market to examine how current college application platforms support students, and where they fall short.

User Research

Methods

Key Insights

  • Moderated usability testing on an existing competitor platform

  • Competitive analysis of college planning tools

  • Survey distributed to high school students

  • Students prioritized clear requirements and realistic benchmarks over visual polish

  • AI recommendations felt untrustworthy without explanations or control

  • Organization and progress tracking reduced anxiety more than additional features

  • Students wanted AI to support decision making, not replace it

User Survey sent to high school students via Google Form

  • Students want organization, reassurance, and personalization in the application process.

  • Trust is the biggest barrier with AI features, unless students can see why recommendations are made and override them.

  • The tool should act as both a coach (automating tasks) and a companion (keeping them in control).

User Persona & Journey Mapping

Based on the findings, we created a user persona and a journey map on FigJam, to storyboard a complete user experience.

FROM PAIN POINTS TO DESIGN DIRECTION

Based on research, I mapped major user pain points to solution concepts and UX strategies.

Pain point

Solution

UX Enhancement

Fragmented Portals

  • All-in-one dashboard

  • Seamless third-party integrations

  • Personalized home screen

  • Sticky navigation

  • Smart filters

  • Drag-and-drop organization

Lack of transparency on why that certain school is recommended (students couldn't trust the AI)

  • AI-Powered matching by combining data from profile + quiz responses

  • Show why that school matched

  • Retry loop for the quiz

  • Options to toggle between “By Profile” and “By Quiz” matches to see different perspectives

  • Numerical match percentage to build clarity

  • Sticky filters panel, always accessible on the left

  • Overwhelming deadlines

  • Fragmented task management

  • No visibility into application status

  • Milestone tracking per school

  • Manual + automated updates on progress

  • Calendar sync, color-coded tasks

  • Visual progress bars

  • Export/print option

  • Submission badge

Financial Aid Confusion

  • AI-Powered scholarship match

  • Cost estimator: college cost breakdown tool showing estimated tuition after financial aid & scholarships

  • Step-by-step guides

  • Auto-save alerts for new scholarships


Interview Anxiety

  • AI-powered mock interviews

  • Consultant guide

  • Feedback on tone & clarity

  • Interactive Q&A bank

Digital wireframes

Below are a selection that represent part of the work I designed on Figma, each addressing major challenges.

To address the frustration of generic, opaque recommendations, students can now compare schools side by side, adjust filters, and understand why each school was suggested by the short label.

This tracker centralizes deadlines and tasks, using color-coded statuses to make progress clear at a glance.

Conclusion

Next Steps

Reflection

This project concluded at the low-fidelity stage because Pathrise, as an early startup, shifted focus to securing investment and building its founding team. Design efforts paused to prioritize business alignment before moving toward a full MVP.

Next steps would include usability testing with students, refinement into high fidelity designs, and integration with tools such as the Common App and calendar platforms.

This project strengthened my understanding of designing for high stakes, emotionally loaded workflows. I learned that clarity and transparency matter more than visual complexity, and that trust in AI systems depends on giving users both explanation and control.

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